How to Optimize Discoverability for Your Casino


When you’re trying to attract and retain casino patrons, your ability to optimize discoverability is one of the most important factors in the equation. This is especially true when competing with other casinos in your area. The following tried and true strategies will help you elevate your casino into a premier destination for your target audience.


The word casino is derived from the Italian casona, which translates to “little house.” Gambling in some form has been around for centuries, though the precise origin is unknown. The earliest casinos were small, private clubs where people would gather to play cards and games of chance for entertainment. Over time, these small social clubs grew into the lavish casinos of today.

Casinos succeed by encouraging game players to spend their money on the chance of winning big. As a result, they are almost guaranteed to make a profit over the long haul. To keep their profits high, casino managers often offer large bettors extravagant inducements, such as free spectacular entertainment and transportation, deluxe living quarters and more.

Robert De Niro’s Ace Rothstein character in Casino typifies this kind of player. Despite having lost all the people he rightly or wrongly loved or trusted, he continues to gamble because he has no other choice. Similarly, the film’s Ginger awes us with her ability to seduce and control men (she can keep Ace awake for two or three days) while lacking any real power or skill.

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